U102.3 mhz is owned and operated by Rhattigan Broadcasting, a corporation who owns and operates radio stations in 5 different markets throughout Texas.

At 4,000 watts, U102.3 blankets Uvalde County and covers the major portions of Edwards, Frio, Kinney, Medina, Real and Zavala Counties. Latest Census Bureau projections indicate the population of this seven county area is 85,837 of which 56.3% (48,326) are identified as being Spanish surnamed or of Hispanic background.

U102.3, is a music intensive format, playing a mix of Tejano Mainstream, Norteno y and Regional Mex.

During the important morning and afternoon time periods, listeners are kept informed with up-to-date local news and events in the area. U102.3's remote microphones are always at every major event involving the Hispanic community. Special programming throughout the year includes Christmas Eve Midnight Mass. During inclement weather listeners are kept informed on school and road closings.

U102.3's air staff are all experienced communicators who reflect the character and and tenor of its vast audience. Spanish speaking people in the Wintergarden area of South Texas depend on the U102.3 for top Tejano hits and more, plus up to-the-minute news and information. If it happens in Southwest Texas, you'll hear it on U102.3.