KVOU Today's Best Country 104.9 FM is owned and operated by Rhattigan Broadcasting.  At 25,000 watts, KVOU Today's Best Country 104.9 FM blankets Uvalde County and covers the major portions of Edwards, Frio, Kinney, Medina, Real and Zavala counties.  The latest Census Bureau projections indicated the population of this 7 county area is 85,837.

KVOU Today's Best Country 104.9 FM has been in continuous operation since 1947, making it one of the oldest radio stations in Texas.  Uvalde County has a significant demographic of men and women over the age of 40.  In order to effectively reach this upscale buying group, we decided to program Westwood One's Country format.  In addition to great music, KVOU Today's Best Country 104.9 FM also carries hourly Local News and Weather as well as National News and Paul Harvey.  For well over 50 years, local listeners have come to rely on KVOU Today's Best Country 104.9 FM for up-to-the-minute information that affects their lives.